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Top 30 Makeup Influencers on TikTok, Instagram, and YouTube

By Laura
February 7, 2023
12 minutes

Are you a makeup enthusiast seeking ideas and fresh makeup techniques?

Then you should check out this list of the top 30 makeup influencers on TikTok, Instagram, and YouTube.

There is no shortage of cosmetics influencers sharing their knowledge and originality with the public thanks to the growth of social media.

We’ve put up this list of popular makeup influencers to assist you in finding the best makeup tips, tricks, trends, product reviews, and inspiration to wow your friends.

Prepare to improve your beauty regimen and gain knowledge from famous makeup influencers on social media!

1. Huda Kattan

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Famous beauty influencer Huda Kattan started her career as a makeup artist in 2010 after quitting her job in finance. After establishing herself as a blogger, she developed her personal brand into the lucrative company Huda Beauty. With over 2.7 million Instagram followers, she commands high rates for sponsored posts and is picky about the brands she collaborates with because she already has a successful beauty line.

2. Safiya Nygaard

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With over 9.51 million subscribers, Safiya Nygaard is a well-known YouTube influencer in the beauty industry. She first became well-known for her comical videos showcasing unusual beauty products, but she has since broadened the scope of her content to include lifestyle, fashion, and shopping advice.

With her comedic approach to beauty, Nygaard stands out. She is also renowned for her creative makeup mixing videos, in which she combines 600 different lipsticks or eyeshadows to produce a single, unique shade.

3. Nikkie de Jager

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A well-known YouTube makeup artist, Nikkie De Jager has close to 14 million subscribers. Her brand is all about being authentic, challenging social norms, and expressing oneself.

Nikkie regularly develops captivating costume makeup looks and avant-garde designs using her exceptional makeup artistry skills, such as her butterfly eye makeup. Your brand will stand out in the beauty sector if Nikkie joins you as an ambassador.

Since its launch in 2008, her YouTube channel has featured her glitzy makeup looks, real and honest product reviews, and engaging personality. Celebrities like Lady Gaga, Selena Gomez, Becky G, and Fenty Beauty by Rihanna have worked with Nikkie. She collaborated with Beauty Bay to create her own eyeshadow palette.

4. Hikari Murakami

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Hikari Murakami, a Japanese American beauty and makeup influencer based in Southern California offers simple beauty tips, parenting stories, and tasty Japanese recipes. She simplifies skincare and makeup and encourages her followers to celebrate their innate beauty. She is a member of the first American Influencer Council Career Creator Club, a mentorship program that links nano, micro, and mid-level creators with senior executives from Fortune 500 companies, promoting an entrepreneurial culture.

5. Michelle Phan

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The first beauty vlogger is frequently referred to as Michelle Phan. She has years of experience on the internet and has shared makeup tutorials, launched her own cosmetics company, and returned after a brief absence. She provides makeup advice for both every day and costume looks on her YouTube channel. After creating her YouTube channel ten years ago, Phan has come to represent the success of an influencer-turned-entrepreneur.

She co-founded Ipsy, a cosmetics subscription service with a 2015 market cap of more than $500 million. Since learning that viewers prefer genuine content to advertisements, Phan has stopped posting sponsored content.

6. Nikita Dragun

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Nikita Dragun is a well-known YouTube beauty influencer with more than three million subscribers. She reflected on her personal journey to share her story with others and thanked everyone for their support in a moving video titled “I Am Transgender” that she released in 2015.

Dragun launched her own beauty line, Dragun Beauty, in March of the year 2019 and she still speaks openly about her experiences. For the best beauty tricks, tips, and more, subscribe to her channels on Instagram and YouTube.

7. Nyane Lebajoa

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Nyane Lebajoa has achieved international fame thanks to her well-known good looks and unique sense of style. Her social media following is enormous, and her content is captivating. Ironically, she had no plans to become famous when she first started her online presence.

However, the internet has a way of producing its own celebrities, and Nyane has excelled to become one of the top influencers in the beauty sector. With endless possibilities ahead, her fans eagerly anticipate her future endeavors.

8. Rose Gallagher

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Talented British makeup artist Rose Gallagher is well known for her educational articles that give women confidence in their ability to apply makeup. She offers beauty advice, makeup tutorials, and techniques, as well as guidance for skin conditions like rosacea.

Rose, who has 34.7K followers, wants to empower her audience to become their own makeup experts with every piece of content she produces. “ My goal is to make you the best version of yourself when it comes to applying your own makeup “, as she puts it.

9. Danielle Marcan

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Meet Danielle, the unconventional beauty guru with a playful eye-rolling flair. Danielle’s unique personality shines in her makeup videos, setting her apart from the typical content found online. Danielle stands out from the typical online content because of her distinctive personality, which is evident in her makeup tutorial videos.

Although she doesn’t have a Facebook page, her Instagram profile is full of interesting makeup tutorials, often with natural makeup and nude lips but occasionally with bold lips and eyes.

An impressive engagement rate of over 10% is the result of Danielle’s engaging personality and organic content. Danielle emphasizes quality while showcasing a range of products in her tutorials, providing succinct and to-the-point video content.

10. Ashley Quiroz

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Ashley Quiroz is a skilled makeup artist, a parent of two, and a sought-after beauty influencer. Follow her on YouTube where she compares current and past makeup trends, showcases her personal makeup and skincare techniques and tries top-brand beauty products.

11. Char Barker

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Char is a stunning natural beauty who loves to experiment with makeup. She is known for her video tutorials on creating effortless bronze glam eye looks and edgy glam styles. She also excels in cosplay, having transformed into famous characters like Jessica Rabbit and Poison Ivy.

Char specializes in monochromatic looks, glitter accents, and event-specific beauty, providing viewers with a diverse range of inspiration for their next makeup adventure.

12. Bretman Rock

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Next up is Bretman Rock whose journey as an influencer started with his makeup contour videos on TikTok. The Filipino beauty influencer and social media personality has since expanded into filming fashion, comedy, and even a few cooking videos for his following base on TikTok that’s near to 15 million.

He recently launched another TikTok account @notbretmanrock that has gained over 4 million followers, where he called out the problematic beauty community and said that he doesn’t want to be tied to the beauty industry anymore. Nevertheless, his makeup tutorials, contour tips, and viral beauty trends are still an inspiration to makeup enthusiasts around the world.

13. Michelle Wong

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The chemistry PhD-holding beauty blogger, also known as LabMuffin Beauty Science. She uses her expertise to provide unique, entertaining, and informative reviews and articles on beauty products.

With 400,000+ followers on Instagram, a blog, e-books, and a YouTube channel, she is the go-to source for scientifically-based evidence on beauty claims, myths, and ingredients.

14. Nancy Zidan

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Nancy Zidan is an Egypt-based makeup artist known for her captivating content. As a verified TikToker, @Nancyzidan draws inspiration from various sources, including cartoon characters and public figures.

With 1.5 million followers and 15.5 million likes on TikTok, Nancy is ranked among the top 20 most popular makeup influencers globally.

15. Julie Kay

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A well-known TikTok influencer with a focus on reviews, unboxing, and beauty products is @ImJulieKay . She should be followed on the platform because she has over 2 million followers and a high engagement rate.

Julie is a gifted makeup artist, and her daily posts, which receive an average of +30,000 views and +250 comments each, highlight her impressive abilities. Julie retains the attention and inspiration of her followers while maintaining a personal aesthetic on her Pink-themed page.

16. James Charles

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A well-known beauty influencer named James Charles was appointed as CoverGirl’s first male brand ambassador in 2016. He continues to enjoy popularity and has a sizable social media following despite the controversy.

James began his career as a self-taught makeup artist and amassed a sizable fan base on Instagram and YouTube, where he posts examples of his work and offers advice on applying makeup. He has stopped posting to his YouTube channel as of 2021 but continued uploading content after a while.

17. Giorgina Juanita

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Model, YouTuber, Tiktok, and Instagram star Giorgina Juanita is well-known in the Netherlands. She is well known for her stunning looks, endearing smile, fashionable sense, and incredible personality. She has appeared in numerous videos. She is regarded as one of the most well-liked females on Tiktok.

Giorgina has a sizable following on Instagram thanks to her captivating photos and videos, making her a social media powerhouse. She loves to take selfies and is extremely passionate about fitness.

18. Keilidh

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On TikTok, Keilidh is a skilled and entertaining makeup artist. She exhibits her artistic talent by using a range of themes, such as cartoons, movie characters, and villains. @Keilidhmua is her TikTok username, and she also uses Instagram to reach a larger audience. Keilidh is a verified influencer with over 2.7 million followers and a high engagement rate.

19. Aliya Hamidi

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A well-known TikTok user known for her entertaining videos is Aliya Hamidi. The majority of her content reflects her love of makeup, which she mentions in her bio.

She can be found using the handles @Aliya hamidi on TikTok, the same username on Instagram, and “aliyahamidi” on Snapchat. She has a sizable following of 531 people and 2.7K likes on her TikTok page. Her videos receive massive views and comments each.

20. Pinuppixie

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