Versace vs. Gucci: Which Brand is Better?

For your information, the renowned Italian company Gucci has more than 500 locations worldwide and generated about 6 trillion euros in sales in 2017 alone. While Versace, its biggest rival, also has many locations worldwide and makes a ton of money, selling Jennifer Lopez dresses for around $10,000 each.

When we talk about which is brand better between Versace and Gucci, it goes beyond which product is more known, well-liked, and desirable by the general public. However, while they are not exempted, there are also a few factors to consider. If you’re among the thousands who have been wondering who would win a comparison battle between Versace versus Gucci, you have your answer in this article and you’ll also know why.

In this comparison, I have gathered some background information on both Versace and Gucci so you can decide which brand is the better investment for your hard-earned money. As we all know, these two Italian fashion companies are fiercely competing with one another on nearly every front, and a lot of statistics and figures would show the same. Because of this, I’ll try to be as unbiased as possible. I’m not going to speak in support of any brand nor am I going to speak degrading of any brand. However, I’ll leave you to choose which brand is better in your opinion.

Quick one: It would be wise to do your research before pulling your credit card out of your purse because both brands are rather pricey (depending on the product you want to purchase).

Now, let’s continue to find out more about the distinctions between Versace and Gucci and determine which brand is perfect for you.

1. Higher Net Worth: Gucci

In major fashion retailers all around the world, both of these brands sell thousands of products thanks to their success. But when it comes to each brand’s entire net worth, we can clearly see that there is a difference. As an illustration, Gucci’s net worth was over $7 billion in 2017 and continues to rise. Versace, on the other hand, is currently run by Donatella Versace, Gianni Versace’s sister, and has a total worth of about $1.7 billion. The business’s founder, Gianni Versace, passed away in 1997.

2. More Instagram followers: Gucci

Gucci has over 50 million followers on Instagram while Versace has just a few above 21 million followers. The French Kering corporation owns the Italian brand Gucci and it was one of the first fashion companies in Italy, which was established in Milan in 1921. Gucci began its career as a manufacturer of upscale baggage and horse supplies. Gucci now offers opulent clothing, high-end leather goods, premium knitwear, eyewear, watches, jewelry, silk products, shoes, purses, and skincare items. The “Double-G” monogram and the signature Gucci stripe, which consists of two green stripes split by a single red bar, are both recognizable features of Gucci.

The Gucci company has employed some of the most innovative and talented fashion designers in the world, including Tom Ford, Frida Giannini, and Alessandro Michele. The French luxury holding firm Kering, which also owns and manages Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, and Girard-Perregaux, is the owner and manager of Gucci.

3. More Noteworthy Collaborations: Versace

For good reason, the Versace name was chosen as the trendiest fashion brand. Versace worked with numerous well-known brands over the years, which further elevated its fame. For instance, they worked with Lamborghini, an Italian automaker. They designed the interior of the Lamborghini Versace supercar, which they produced. This fashion company also worked along with other Chinese businesses and the US automaker Ford at the same time. Their number of joint ventures is extensive and considerably longer than Gucci’s.

4. More Facebook Shares: Versace; More Facebook Likes: Gucci

The amount of engagement for these two well-known businesses was monitored by some web experts who looked at the Facebook platform. Versace’s Facebook likes were greatly outnumbered by Gucci’s throughout the same time frame of around two weeks. Versace products, on the other hand, had almost twice as many Facebook shares as Gucci products, suggesting that they move people to action. To put it another way, people on the internet are more likely to share a picture of a Versace outfit with their friends than a Gucci one.

5. Higher Social Media Mentions: Gucci

The Gucci brand was established in 1921 by Italian fashion designer Guccio Gucci, and it today sells upscale apparel, accessories, and various fashion goods. Given that it has endured the tragic events of World War 2, Forbes lists Gucci as one of the top 100 brands in the world.

Versace, on the other hand, was started in 1978 by renowned Italian fashion designer Gianni Versace. This company’s logo is an illustration of the mythological figure Medusa. It’s possible that Gianni Versace chose Medusa as the face of his brand since she used to make people fall in love with her and the logo makes sense because Versace has successfully charmed people to love its products and is now one of the most well-liked fashion labels in the world.

However, Gucci is more well-liked on social media platforms than Versace, according to studies conducted by social media experts and businesses in the fashion industry. In one study, researchers followed the mentions of these two businesses on social media for two weeks. And at the end of the findings, Versace came in with about 187,000 mentions while its rival, Gucci, came out with approximately 450,000 mentions.

6. Endorsed By Celebrities: Tie

The influence of celebrities and superstars on a product/brand cannot be undermined. Oftentimes, your product can get a remarkable boost if it gets the favor of a top star or celebrity. Celebrities from Hollywood and the public at large adore these two brands. A stunning Versace or Gucci suit or dress can cost several thousand dollars, and this is not unusual for musicians or actors in the entertainment industry. This not only causes them to be photographed by all the photographers and paparazzi, but it also demonstrates their good sense of fashion.

Brad Pitt, Angelina Jolie, Kristen Stewart, Billie Eilish, Rihanna, Florence Welch, Jennifer Lopez, and other famous people have all sported Gucci. This brand is incredibly commercial and manufactures a variety of things for fashion retailers and magazines.

On the other hand, a lot of Versace goods are spectacular and distinctive, and famous people that wear this brand include Michael Jackson, Elton John, Madonna, Naomi Campbell, Angelina Jolie, Lady Gaga, and others. The Princess of Wales and Elizabeth Hurley also wear apparel items created by Versace. According to several fashion experts, Gucci products are commercial and marketed toward younger consumers while the renowned Versace line of apparel is popular with A-list celebrities.

7. Fan Base: Tie

Both Versace and Gucci receive similar ratings for preferences and overall brand impressions. Internet polls indicate that Versace was just marginally more well-liked than Gucci. Versace received slightly more criticism than Gucci in terms of unfavorable remarks.

When it comes to how consumers feel about these fashion firms, it’s difficult to identify a clear winner because each company has an equal number of admirers and detractors. Also, when new clothing and accessories are released by fashion brands, the trends and metrics are constantly changing.

Versace vs. Gucci Which Brand is Better

As you can see, there isn’t really a clear winner in the Versace vs. Gucci fashion battle. Both of these companies are well-liked by the general public, work hard to leave a lasting image on social media, and have celebrities wearing their products.

Which do you like best? Do you now sport Versace or Gucci clothing? If not, then this is the ideal moment to get some luxury clothing or accessories. For instance, see which of our Gucci eyeglasses frames suits you best by browsing through them.

A Brief About Versace

Versace was established in 1978 by Gianni Versace and is an Italian premium fashion house, much like Gucci. The company is primarily known for producing fashionable, ready-to-wear accessories. Additionally, it sells a range of haute couture under the much more pricey Atelier Versace brand.

What Versace sells is luxurious, pricey, and in high demand. Gianni Versace believed that the brand’s collection has a spell-casting influence on people, just as the fabled Medusa did, hence he chose the Medusa as its distinctive logo. Versace gained recognition on a global scale in recent years for its glitzy menswear, theatrical costumes, and attire for black-tie events. Gianni Versace enjoyed experimenting with trends, fusing traditional and timeless looks with seductive pieces to produce utterly alluring apparel. Regrettably, a strange assassination in 1997 claimed the founder’s life. Since that time, his sister Donatella, who continues to create lavish apparel and accessories as Gianni would have wished, has carried on the Versace brand.

A Brief About Gucci

The headquarters of the upscale fashion label Gucci is in Florence, Italy. For both men and women, Gucci offers a variety of lines of purses, shoes, ready-to-wear clothing, accessories, fragrances, and more. For true Gucci devotees, the luxury brand also offers a collection of home furnishings. Gucci was established in 1921 by Guccio Gucci and has been in business ever since. During his time working as a bellhop at the Savoy Hotel in London, Guccio learned a lot about the high-quality luggage that the wealthy and privileged use. He then brought this expertise back to Italy to build his own line of opulent baggage. Since then, it has continued to maintain the same level of refinement and luxury while bucking the latest fashion trends.

Many high-end Gucci products are made from the brand’s recognizable GG Supreme canvas, which comes to mind when you think of Gucci. The pants and bag both have a pattern with the double G logo interlocked as you may have already noticed from several of their products.

Gucci uses a lot of red and green stripes in both their accessories and clothing, and over time, these colors have come to be associated with the Italian fashion house.

Gucci is currently quite fashionable and costs a little more than Versace. Nonetheless, each piece from both labels features exceptional production techniques, plush materials, and distinctive design aspects.

Conclusion

Without a doubt, Italy has earned a big status in the fashion world as a result of some of the most recognizable Italian fashion labels around the world including Versace and Gucci. But which brand offers the greater value for your money? Would you choose Gucci over Versace or vice versa? Well, both companies are Italian, and each fashion week’s runways feature their most recent collections. You can get much-needed trend intelligence by visiting the websites of both firms if you’re ever unsure of what’s in fashion. Gucci and Versace both produce and sell distinctive designs and eye-catching standout pieces like clothing, perfumes, handbags, sunglasses, and other accessories.