Lifestyle

10 Top TikTok Beauty Influencers & Makeup Artists to Follow in 2025

Do you want to look beautiful and attractive as the Top Beauty Influencers on TikTok? Many aspire to achieve a look that mirrors the \1 of top influencers, making TikTok a valuable resource for beauty tips. Looking beautiful is a goal for many, and following influencers can provide inspiration and tips. Make sure you regularly moisturize your skin, get enough sleep, drink enough water, exercise daily, stick to your skincare routine, and most importantly, feel confident in your own skin. If you don’t feel confident or attractive the way you look, no one else will also find you attractive. Fashion and Beauty remain among the biggest niches, even on TikTok. Sure, the competence can be brutal but picking a sub-niche, like skincare, tutorials, comedy, beauty hacks, etc can help you create and grow your presence with ease. These niches not only offer a vast audience but also present opportunities for \1 in the beauty community. Utilizing specific trends within these niches can also attract a broader audience and \1 on the platform. Choosing a specific sub-niche allows influencers to cater to a targeted audience, enhancing engagement and growth. Tiktok has the highest recorded engagement for beauty influencers, at 7.52%, this is way higher than 1.8% on Instagram and 0.56% on YouTube. So, if you want to start your beauty influencer career or improve your makeup or skincare routine, Tiktok might be the right place to start. Top 10 TikTok Makeup Artists So, you’ve started your journey to become an influencer to start taking better care of yourself? Either way, we are here to help. Following, we have picked the top TikTok Beauty Guru whose rise to fame story, and beauty can be the inspiration you need. So, do check them out! Female # Name Niche TikTok Followers Insta Followers 1 Mari Maria Makeup, and Lifestyle 22.2 million 20.6 million 2 Abby Roberts Makeup and Entertainment 16.9 million 2.2 million 3 Mikayla Nogueira A Realistic Beauty Influencer 14.6 million 517,000 4 Charlotte Roberts Special Effects Makeup 9.1 million 541,000 5 Nikkie De Jagger Makeup and Beauty 6.9 million 17.2 million Male # Name Niche TikTok Insta 6 James Charles Makeup and Beauty 37.6 million 21.9 million 7 Dr Shah Dermatology 17.8 million 922,000 8 Bretman Rock Beauty and Comedy 15 million 18.5 million 9 Hyram Yarbro Skinfluencer 6.1 million 967,000 10 Seth O’Brien Makeup and Beauty 5.2 milion 127,000 . 1. Mari Maria (marimariamakeup) (Image Source: Mari Maria’s TikTok Account) 22.2 million Followers, 515.8 million likes on TikTok, and does makeup, comedy, mompreneurship in-between. A mom and a social media influencer, Mari Maria keeps her followers content with the latest makeup trends, makeovers, product reviews and adds some comedy and life advice in between her content. With a diverse content palette, Mari Maria's expertise in makeup trends and her engaging personality make her a standout influencer in the beauty community. Mari is among the top TikTok beauty influencers and often collabs with YouTubers Francine Ehlke and Kim RosaCuca. You can find her doing experiments often, sharing what’s it like to be a TikTok Beauty Guru, a mom and a wife simultaneously (with some added humor). When she is not doing makeup, or giving beauty advice, you can find her at Social media events and Beauty festivals or just having fun with her family. Yes, she has a son (whom she gave birth to in 2020, and two sisters, all of whom she features in her content Besides TikTok, Mari has an impressive following on YouTube with 9 million subscribers, Instagram and Snapchat. So, if you want to keep up with the latest makeup trends, or learn challenging makeup techniques, you might wanna follow her. By following Mari Maria, you can gain insights into the latest beauty products and discover creative makeup looks that reflect current trends. Her presence on multiple platforms, including YouTube and Instagram, enhances her ability to connect with a wider audience, making her a great source for makeup techniques and tips. 2. Abby Roberts (abbyroberts) (Image Source: Abby Roberts’s TikTik Account) 16.9 million followers, 1.4 billion likes on TikTok, and Highest-Earning Beauty and Style TikToker of 2020 Abby Roberts is recognized not only for her popularity but also for her influential role in shaping beauty trends on social media. Abby Roberts is among the highest followed TikTok Artists, she specializes in both beauty and special effects makeup, but she is also known for her comedy clips, dances, and lip-syncs. At first, Abby focused on straight glam makeup looks, but later ventured into more quirky looks. She is known for recreating movie characters, beauty queens, Halloween looks with bright and bold colors, etc. Some of her beloved transformations are T-Glam Girl Pennywise and Quick and Easy Vampire. So far, Abby has collaborated with brands such as Morphe and Colourpop. These days, you can find her doing artsy stuff on her social media, often featuring her younger sister Charlotte Roberts (who is also a famous tiktok makeup artist on her right). So, if you want to recreate some famous movie, tv or game character, or learn how to create a famous celebrity look, then you should definitely follow Abby. 3. Mikayla Nogueira ( mikaylanogueira) (Image Source: Mikaylay’s TikTik Account) 14.6 million followers, 1.1 billion likes on TikTok, and a realest beauty influencer Mikayla Nogueira has gained immense popularity for her authentic approach to beauty, making her a beloved figure in the TikTok community. Mikayla Nogueira is a Tiktok beauty guru known for her honesty and authenticity, but this mega influencer’s reputation has come into question due to recent controversy over eyelashes and mascara. In 2022, Mikayla became the biggest emerging name in TikTok beauty world. Dubbed a “realest influencer on TikTok”, Mikayla always maintained she never wanted to pursue a career in the beauty industry, but she felt out of place growing up she always had a love of big lashes and glitter. She added, “her love of makeup came from a place of insecurity, she wanted to fit in and felt self-conscious about her appearance because she had a more masculine appearance. Related reading 25 Best Beauty Bloggers/Influencers to Follow in 2025 Top 20 TikTok Fitness Influencers You Should Follow (2025) Mikayla posts product reviews, unboxing videos, makeup looks and transformations with bits about her personal life, all with a dash of humor. So if you are beauty enthusiast, and want someone realist to follow, you might wanna check out Mikayla’s content. 4. Charlotte Roberts (Charlottelooks) (Image Source: Chalotte’s TikTik Account) 9.1 Million Followers, 366.6 million likes on TikTok and is a Goth Glam Girl! Charlotte Roberts is known for her unique style that combines gothic elements with glamorous looks, appealing to a diverse audience. Charlotte Roberts has captivated audiences with her unique style, blending goth aesthetics with glamorous makeup looks. Her impressive following indicates her influence in the beauty community. Charlotte Roberts has gained widespread recognition for her innovative approach to beauty, showcasing a distinct style that resonates with her followers and sets trends within the beauty industry. Want to recreate your favorite horror character like Pinhead from Hellraiser, Monster High, Dr. Frank N. Wednesday Addams, Cruella Deville, and others? Her tutorials provide step-by-step guidance, making it easier for fans to achieve these looks at home. Charlotte's passion for makeup artistry allows her to bring to life iconic characters, making her a fantastic source of inspiration for fans of both horror and creative makeup. Charlotte's creativity shines through as she encourages followers to explore their favorite horror characters, showcasing her versatility in makeup artistry. If yes, then you must follow Charlotte Roberts (she recently recreated Neytiri from Avatar). Apart from these makeup looks, she also recreates celebrity looks. Her versatility allows fans to enjoy a mix of horror and popular culture inspirations in her creations. By following Charlotte, you'll gain access to a wide range of looks that can enhance your own makeup skills and inspire your creativity. Her engaging content can help boost your confidence in experimenting with new makeup techniques. Charlotte's ability to recreate intricate looks, such as Neytiri from Avatar, showcases her exceptional talent and creativity in makeup artistry. Charlotte is the younger sister of Abby Roberts, and since she started her career, Charlotte has become a successful influencer in her own right, and that too within 2-3 years. Charlotte doesn’t focus on comedy videos much, but her makeup content, beauty hacks and modeling, especially her emo/gothic demeanor, is captivating a large audience already. So, if you want to learn how to create the look of your favorite character, or how to be a goth/emo girl, then follow her. Another reason to do this is if you are already a fan of Abby’s work and just want to keep up with the sisters, and what they do online. 5. Nikkie De Jager (NikkieTutorials) (Image Source: Nikkie’s TikTik Account) 168 million likes on TikTok, and is a United Nations Goodwill Ambassador An influencer who inspired other famous Tiktok makeup artists on this list, Nikkie needs no introduction. She has collaborated with celebrities like Selena Gomez and others. Essentially a YouTube makeup artist, and beauty vlogger, Nikkie started doing TikTok very late as compared to others, but her ability to grow a strong following on TikTok within a short time is a testament to her online prowess. Related reading The 10 Best Eye Makeup Removers for You in 2025 If you are a makeup enthusiast, who likes to keep up with the latest and emerging trends, wants to recreate a celebrity look, check out product reviews, or want to improve her makeup game, then you should definitely follow Nikkie. Nikkie has been named among the top 10 beauty influencers around the world by Forbes. Moreover, she is a United Nations Goodwill Ambassador, a global beauty advisor for Marc Jacobs Beauty, and the founder of her own brand, Nimya. Her multifaceted career not only highlights her talent but also her influence, making her a role model for aspiring makeup artists and beauty enthusiasts alike. Her journey from a beauty enthusiast to a \1 is inspiring for many, showcasing the power of social media in transforming careers. Her recognition by Forbes as one of the top beauty influencers underscores her significant impact in the beauty industry. Nikkie's recognition by \1 not only highlights her talent but also emphasizes her ability to shape beauty trends and engage with a vast audience. 6. James Charles (Jamescharles) (Image Source: James’s TikTik Account) 37.6 million followers, 1.1 billion likes on TikTok, and perhaps the highest paid beauty influencer on the platform. With such a massive following, James Charles has established himself as a leading figure in the beauty influencer landscape. His impressive follower count reflects his ability to connect with audiences and showcase innovative makeup techniques. His ability to engage with fans through creative content has made him a household name in beauty circles. What do you say about a Famous TikTok Makeup artist who is followed by Katy Perry, Miley Cyrus, Shawn Mendes, Demi Lovato, and Ariana Grande? This impressive roster of celebrity followers highlights his significant impact on popular culture and beauty trends. His popularity among celebrities indicates his influence and reach within the beauty community. This highlights not only his talent but also his status as a trusted figure in the beauty industry. His achievements have made him a role model for aspiring makeup artists and influencers. A self-taught makeup artist and first-ever male ambassador for CoverGirl and featured on the cover of Vogue, James started creating content to inspire others to be confident about themselves. Apart from sharing special effects makeup (looks), makeup and application tips (techniques), James’ online trajectory is rich with controversies and allegations. Still, he knows how to handle his way around these allegations and is going strong ever since. He has collaborated with several members of the Kardashians, including Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner, Kendall Jenner and Kylie Jenner. So, if you want to see famous celebrities getting a makeover and having a good time, improving your makeup game, or just want to keep up with James’s latest, you should follow him. By following him, you can gain insights into current trends and tips to enhance your own makeup skills. Following him can provide you with inspiration for your makeup looks and insights into the latest beauty trends. James Charles is known for his vibrant personality and engaging content, making beauty fun and accessible for all. His content often features tutorials and collaborations, making it easy to learn and enjoy the art of makeup. 7. Dr Shah (dermdoctor) (Image Source: Dr Shah’s TikTok Account) 17.8 million followers, 508.3 million likes on TikTok, and a licensed and certified Dermatologist. Muneeb Shah, aka Dr. Shah is a graduate of Nova Southeastern University, College of Osteopathic Medicine, and has been in practice for over 10 years. He is TikTok’s number 1 dermatology influencer around the world and shares skincare hacks with his audience. He first rose to fame after sharing reaction videos about skincare and makeup hacks, and since then, he has received board certification, counseled hundreds of students, produced different educational summaries for board exams, and much more. His journey showcases a blend of expertise and creativity, providing valuable insights into skincare and makeup. His educational approach not only entertains but also informs viewers about effective skincare and beauty practices. His content encourages viewers to adopt science-backed beauty regimens for healthier skin. Dr. Shah is among the top tiktok beauty influencers but might be the only one who is actually certified to give skincare advice. He shares different types of content in his videos, and most of his content is focused on skincare issues, with actionable advice. If you want to follow someone who posts dumb fun content and shares makeup or transformations every now and then, then Dr. Shah isn’t the one for you. Instead, if you want strict actionable advice about how to take care of your skin, from a certified doctor online, then you might want to follow him. 8. Bretman Rock (Bretmanrock) (Image Source: Bretman Rock’s TikTok Account) 15 million followers, and 395 million likes on TikTok, and has his own reality show on MTV According to TikTok Beauty Statistics, Bretman started his journey as a beauty and makeup influencer by sharing makeup contour videos. Soon, he expanded his content and started sharing comedic workouts, cooking, and fashion videos. His initial focus on makeup contouring quickly captured attention, allowing him to branch out into various entertaining formats. Bretman's journey illustrates how a \1 can lead to diverse opportunities in content creation. Bretman's diverse content keeps his audience engaged, showcasing his multifaceted talent beyond just beauty. His ability to present \1 keeps his followers entertained and eager for more. As of now, Bretman has catapulted cross-platform fame that has led to his own MTV reality series and is the face of a Nike Campaign. He has been awarded a People’s choice award for Beauty Influencer and MTV Movie and TV Award for Breakthrough Social Star. If you want to follow makeup tutorials, beauty hacks, and transformation looks, then you must better follow Bretman. He has collaborated with fellow influencers like James Charles, Nikita Dragun, Chelsea Handler and Bella Poarch. By following Bretman, you gain access to \1 that can enhance your beauty routine. With an emphasis on transformative looks and practical beauty advice, Bretman’s content is not only fun but also highly instructional. His collaborations with other influencers further showcase his \1 and ability to connect with a wide audience. His collaborations reflect his strong connections within the beauty community, amplifying his influence and reach. 9. Hyram Yarbro (hyram) (Image Source: Hyram Yarbro’s TikTok Account) 6.1 million followers, and 291.1 million likes on TikTok. Also dubbed as TikTok’s biggest skinfluencer! With a following of over 6.1 million, Bretman Rock has established himself as a significant figure in the beauty landscape. Do you know any influencer who regularly recommends products at a lower price point? Like under $50 and even under $10? It’s Hyram! Hyram is known for his affordable product recommendations, making skincare accessible to a wider audience. Hyram is Tiktok’s most trusted and followed skincare authority. He trained as a makeup artist and started posting online content. He helped people to look after their skin because “I was fascinated with it, I saw the potential it had to unlock people’s ability to see themselves in a more confident light”, said Hyram. We might as well add here, Hyram is not a certified dermatologist like Dr. Shah, he is just a skincare specialist. His content focuses on product reviews, skincare advice, reactions to a celebrity skincare routine, etc. Hyram launched his own product line with Sephora, Selfless by Hyram. If you want to improve your skincare routine, then you must follow Hyram, he reviews the latest products, and give useful tips, hacks and insights into how you can improve your skin. He is among the wave of influencer who helped people focus on their skincare, and has been at the forefront of men’s skincare movement. 10. Seth 0’Brien (Sethobrien) (Image Source: Seth’s TikTok Account) 5.2 million followers, and 157.6 million likes on TikTok, and a Beauty Makeup Boy One of the most beloved Gen Z TikTok Makeup artists, Seth O’Brien is a ]beauty and makeup enthusiast who is better known for his comedic personality, Seth O’Brien shares beauty and makeup content with tutorials. Seth shares short-form makeup tutorials, transition videos, and often uploads comedy content. You can also find him talking about his favorite beauty products and sharing his life experiences. If you like lip-syncs then you should know Seth has lip-synced several songs from Drake, Taylor Swift, and Iggy Azalea. His content combines beauty with personal storytelling, allowing followers to connect with him on a more personal level. His engaging style makes beauty feel more relatable and accessible to a diverse audience. Since he started back in 2018, Seth has collaborated with Coco Chanel, Dior, and Baccaratrogue. He also endorses products from Targetactually and Farmacybeauty. His partnerships with renowned brands like Coco Chanel and Dior reflect his talent and credibility in the field. These collaborations with prestigious brands not only highlight his skills but also enhance his reputation as a trusted figure in the beauty community. These collaborations highlight his influence in the beauty industry and showcase his versatility as a makeup artist. Such partnerships are a testament to his growing impact and recognition within the beauty industry. So, if you want to improve your makeup game, and follow makeup tutorials, you should consider following Seth. He also spreads feel-good messages on his social media handles. He is the recipient of several online award nominations, including the AVA Digital Awards. He also has an Amazon page where he shares his favorite and must-have products. Bottom Line Easy access to the best beauty products and beauty hacks or tutorials from TikTok Makeup Artists can help you improve your makeup skills (easier and quicker). Considering what we learned from these influencers, the only thing that matters for becoming a well-known makeup artist is your drive, and your ability to continuously update yourself with emerging and changing trends. Ulike Welcome to Ulike! We hope our expertise can bring value to you.

Nov 26, 2025

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Table of Contents

Do you want to look beautiful and attractive as the Top Beauty Influencers on TikTok?

Many aspire to achieve a look that mirrors the \1 of top influencers, making TikTok a valuable resource for beauty tips.

Looking beautiful is a goal for many, and following influencers can provide inspiration and tips.

Make sure you regularly moisturize your skin, get enough sleep, drink enough water, exercise daily, stick to your skincare routine, and most importantly, feel confident in your own skin. If you don’t feel confident or attractive the way you look, no one else will also find you attractive.

Fashion and Beauty remain among the biggest niches, even on TikTok. Sure, the competence can be brutal but picking a sub-niche, like skincare, tutorials, comedy, beauty hacks, etc can help you create and grow your presence with ease.

These niches not only offer a vast audience but also present opportunities for \1 in the beauty community.

Utilizing specific trends within these niches can also attract a broader audience and \1 on the platform.

Choosing a specific sub-niche allows influencers to cater to a targeted audience, enhancing engagement and growth.

Tiktok has the highest recorded engagement for beauty influencers, at 7.52%, this is way higher than 1.8% on Instagram and 0.56% on YouTube. So, if you want to start your beauty influencer career or improve your makeup or skincare routine, Tiktok might be the right place to start.

Top 10 TikTok Makeup Artists

So, you’ve started your journey to become an influencer to start taking better care of yourself? Either way, we are here to help. Following, we have picked the top TikTok Beauty Guru whose rise to fame story, and beauty can be the inspiration you need. So, do check them out!

Female

#	Name	Niche	TikTok Followers	Insta Followers
1	Mari Maria	Makeup, and Lifestyle	22.2 million	20.6 million
2	Abby Roberts	Makeup and Entertainment	16.9 million	2.2 million
3	Mikayla Nogueira	A Realistic Beauty Influencer	14.6 million	517,000
4	Charlotte Roberts	Special Effects Makeup	9.1 million	541,000
5	Nikkie De Jagger	Makeup and Beauty	6.9 million	17.2 million

Male

#	Name	Niche	TikTok	Insta
6	James Charles	Makeup and Beauty	37.6 million	21.9 million
7	Dr Shah	Dermatology	17.8 million	922,000
8	Bretman Rock	Beauty and Comedy	15 million	18.5 million
9	Hyram Yarbro	Skinfluencer	6.1 million	967,000
10	Seth O’Brien	Makeup and Beauty	5.2 milion	127,000

.

1. Mari Maria (marimariamakeup)

(Image Source: Mari Maria’s TikTok Account)

22.2 million Followers, 515.8 million likes on TikTok, and does makeup, comedy, mompreneurship in-between.

A mom and a social media influencer, Mari Maria keeps her followers content with the latest makeup trends, makeovers, product reviews and adds some comedy and life advice in between her content.

With a diverse content palette, Mari Maria's expertise in makeup trends and her engaging personality make her a standout influencer in the beauty community.

Mari is among the top TikTok beauty influencers and often collabs with YouTubers Francine Ehlke and Kim RosaCuca. You can find her doing experiments often, sharing what’s it like to be a TikTok Beauty Guru, a mom and a wife simultaneously (with some added humor).

When she is not doing makeup, or giving beauty advice, you can find her at Social media events and Beauty festivals or just having fun with her family. Yes, she has a son (whom she gave birth to in 2020, and two sisters, all of whom she features in her content

Besides TikTok, Mari has an impressive following on YouTube with 9 million subscribers, Instagram and Snapchat. So, if you want to keep up with the latest makeup trends, or learn challenging makeup techniques, you might wanna follow her.

By following Mari Maria, you can gain insights into the latest beauty products and discover creative makeup looks that reflect current trends.

Her presence on multiple platforms, including YouTube and Instagram, enhances her ability to connect with a wider audience, making her a great source for makeup techniques and tips.

2. Abby Roberts (abbyroberts)

(Image Source: Abby Roberts’s TikTik Account)

16.9 million followers, 1.4 billion likes on TikTok, and Highest-Earning Beauty and Style TikToker of 2020

Abby Roberts is recognized not only for her popularity but also for her influential role in shaping beauty trends on social media.

Abby Roberts is among the highest followed TikTok Artists, she specializes in both beauty and special effects makeup, but she is also known for her comedy clips, dances, and lip-syncs. At first, Abby focused on straight glam makeup looks, but later ventured into more quirky looks.

She is known for recreating movie characters, beauty queens, Halloween looks with bright and bold colors, etc. Some of her beloved transformations are T-Glam Girl Pennywise and Quick and Easy Vampire. So far, Abby has collaborated with brands such as Morphe and Colourpop.

These days, you can find her doing artsy stuff on her social media, often featuring her younger sister Charlotte Roberts (who is also a famous tiktok makeup artist on her right). So, if you want to recreate some famous movie, tv or game character, or learn how to create a famous celebrity look, then you should definitely follow Abby.

3. Mikayla Nogueira ( mikaylanogueira)

(Image Source: Mikaylay’s TikTik Account)

14.6 million followers, 1.1 billion likes on TikTok, and a realest beauty influencer

Mikayla Nogueira has gained immense popularity for her authentic approach to beauty, making her a beloved figure in the TikTok community.

Mikayla Nogueira is a Tiktok beauty guru known for her honesty and authenticity, but this mega influencer’s reputation has come into question due to recent controversy over eyelashes and mascara. In 2022, Mikayla became the biggest emerging name in TikTok beauty world.

Dubbed a “realest influencer on TikTok”, Mikayla always maintained she never wanted to pursue a career in the beauty industry, but she felt out of place growing up she always had a love of big lashes and glitter. She added, “her love of makeup came from a place of insecurity, she wanted to fit in and felt self-conscious about her appearance because she had a more masculine appearance.

4. Charlotte Roberts (Charlottelooks)

(Image Source: Chalotte’s TikTik Account)

9.1 Million Followers, 366.6 million likes on TikTok and is a Goth Glam Girl!

Charlotte Roberts is known for her unique style that combines gothic elements with glamorous looks, appealing to a diverse audience.

Charlotte Roberts has captivated audiences with her unique style, blending goth aesthetics with glamorous makeup looks. Her impressive following indicates her influence in the beauty community.

Charlotte Roberts has gained widespread recognition for her innovative approach to beauty, showcasing a distinct style that resonates with her followers and sets trends within the beauty industry.

Want to recreate your favorite horror character like Pinhead from Hellraiser, Monster High, Dr. Frank N. Wednesday Addams, Cruella Deville, and others?

Her tutorials provide step-by-step guidance, making it easier for fans to achieve these looks at home.

Charlotte's passion for makeup artistry allows her to bring to life iconic characters, making her a fantastic source of inspiration for fans of both horror and creative makeup.

Charlotte's creativity shines through as she encourages followers to explore their favorite horror characters, showcasing her versatility in makeup artistry.

If yes, then you must follow Charlotte Roberts (she recently recreated Neytiri from Avatar). Apart from these makeup looks, she also recreates celebrity looks.

Her versatility allows fans to enjoy a mix of horror and popular culture inspirations in her creations.

By following Charlotte, you'll gain access to a wide range of looks that can enhance your own makeup skills and inspire your creativity.

Her engaging content can help boost your confidence in experimenting with new makeup techniques.

Charlotte's ability to recreate intricate looks, such as Neytiri from Avatar, showcases her exceptional talent and creativity in makeup artistry.

Charlotte is the younger sister of Abby Roberts, and since she started her career, Charlotte has become a successful influencer in her own right, and that too within 2-3 years. Charlotte doesn’t focus on comedy videos much, but her makeup content, beauty hacks and modeling, especially her emo/gothic demeanor, is captivating a large audience already.

So, if you want to learn how to create the look of your favorite character, or how to be a goth/emo girl, then follow her. Another reason to do this is if you are already a fan of Abby’s work and just want to keep up with the sisters, and what they do online.

5. Nikkie De Jager (NikkieTutorials)

(Image Source: Nikkie’s TikTik Account)

168 million likes on TikTok, and is a United Nations Goodwill Ambassador

An influencer who inspired other famous Tiktok makeup artists on this list, Nikkie needs no introduction. She has collaborated with celebrities like Selena Gomez and others. Essentially a YouTube makeup artist, and beauty vlogger, Nikkie started doing TikTok very late as compared to others, but her ability to grow a strong following on TikTok within a short time is a testament to her online prowess.

6. James Charles (Jamescharles)

(Image Source: James’s TikTik Account)

37.6 million followers, 1.1 billion likes on TikTok, and perhaps the highest paid beauty influencer on the platform.

With such a massive following, James Charles has established himself as a leading figure in the beauty influencer landscape.

His impressive follower count reflects his ability to connect with audiences and showcase innovative makeup techniques.

His ability to engage with fans through creative content has made him a household name in beauty circles.

What do you say about a Famous TikTok Makeup artist who is followed by Katy Perry, Miley Cyrus, Shawn Mendes, Demi Lovato, and Ariana Grande?

This impressive roster of celebrity followers highlights his significant impact on popular culture and beauty trends.

His popularity among celebrities indicates his influence and reach within the beauty community.

This highlights not only his talent but also his status as a trusted figure in the beauty industry.

His achievements have made him a role model for aspiring makeup artists and influencers.

A self-taught makeup artist and first-ever male ambassador for CoverGirl and featured on the cover of Vogue, James started creating content to inspire others to be confident about themselves. Apart from sharing special effects makeup (looks), makeup and application tips (techniques), James’ online trajectory is rich with controversies and allegations.

Still, he knows how to handle his way around these allegations and is going strong ever since. He has collaborated with several members of the Kardashians, including Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner, Kendall Jenner and Kylie Jenner.

So, if you want to see famous celebrities getting a makeover and having a good time, improving your makeup game, or just want to keep up with James’s latest, you should follow him.

By following him, you can gain insights into current trends and tips to enhance your own makeup skills.

Following him can provide you with inspiration for your makeup looks and insights into the latest beauty trends.

James Charles is known for his vibrant personality and engaging content, making beauty fun and accessible for all.

His content often features tutorials and collaborations, making it easy to learn and enjoy the art of makeup.

7. Dr Shah (dermdoctor)

(Image Source: Dr Shah’s TikTok Account)

17.8 million followers, 508.3 million likes on TikTok, and a licensed and certified Dermatologist.

Muneeb Shah, aka Dr. Shah is a graduate of Nova Southeastern University, College of Osteopathic Medicine, and has been in practice for over 10 years. He is TikTok’s number 1 dermatology influencer around the world and shares skincare hacks with his audience.

He first rose to fame after sharing reaction videos about skincare and makeup hacks, and since then, he has received board certification, counseled hundreds of students, produced different educational summaries for board exams, and much more.

His journey showcases a blend of expertise and creativity, providing valuable insights into skincare and makeup.

His educational approach not only entertains but also informs viewers about effective skincare and beauty practices.

His content encourages viewers to adopt science-backed beauty regimens for healthier skin.

Dr. Shah is among the top tiktok beauty influencers but might be the only one who is actually certified to give skincare advice. He shares different types of content in his videos, and most of his content is focused on skincare issues, with actionable advice.

If you want to follow someone who posts dumb fun content and shares makeup or transformations every now and then, then Dr. Shah isn’t the one for you. Instead, if you want strict actionable advice about how to take care of your skin, from a certified doctor online, then you might want to follow him.

8. Bretman Rock (Bretmanrock)

(Image Source: Bretman Rock’s TikTok Account)

15 million followers, and 395 million likes on TikTok, and has his own reality show on MTV

According to TikTok Beauty Statistics, Bretman started his journey as a beauty and makeup influencer by sharing makeup contour videos. Soon, he expanded his content and started sharing comedic workouts, cooking, and fashion videos.

His initial focus on makeup contouring quickly captured attention, allowing him to branch out into various entertaining formats.

Bretman's journey illustrates how a \1 can lead to diverse opportunities in content creation.

Bretman's diverse content keeps his audience engaged, showcasing his multifaceted talent beyond just beauty.

His ability to present \1 keeps his followers entertained and eager for more.

As of now, Bretman has catapulted cross-platform fame that has led to his own MTV reality series and is the face of a Nike Campaign. He has been awarded a People’s choice award for Beauty Influencer and MTV Movie and TV Award for Breakthrough Social Star.

If you want to follow makeup tutorials, beauty hacks, and transformation looks, then you must better follow Bretman. He has collaborated with fellow influencers like James Charles, Nikita Dragun, Chelsea Handler and Bella Poarch.

By following Bretman, you gain access to \1 that can enhance your beauty routine.

With an emphasis on transformative looks and practical beauty advice, Bretman’s content is not only fun but also highly instructional.

His collaborations with other influencers further showcase his \1 and ability to connect with a wide audience.

His collaborations reflect his strong connections within the beauty community, amplifying his influence and reach.

9. Hyram Yarbro (hyram)

(Image Source: Hyram Yarbro’s TikTok Account)

6.1 million followers, and 291.1 million likes on TikTok. Also dubbed as TikTok’s biggest skinfluencer!

With a following of over 6.1 million, Bretman Rock has established himself as a significant figure in the beauty landscape.

Do you know any influencer who regularly recommends products at a lower price point? Like under $50 and even under $10? It’s Hyram!

Hyram is known for his affordable product recommendations, making skincare accessible to a wider audience.

Hyram is Tiktok’s most trusted and followed skincare authority. He trained as a makeup artist and started posting online content. He helped people to look after their skin because “I was fascinated with it, I saw the potential it had to unlock people’s ability to see themselves in a more confident light”, said Hyram.

We might as well add here, Hyram is not a certified dermatologist like Dr. Shah, he is just a skincare specialist. His content focuses on product reviews, skincare advice, reactions to a celebrity skincare routine, etc. Hyram launched his own product line with Sephora, Selfless by Hyram.

If you want to improve your skincare routine, then you must follow Hyram, he reviews the latest products, and give useful tips, hacks and insights into how you can improve your skin. He is among the wave of influencer who helped people focus on their skincare, and has been at the forefront of men’s skincare movement.

10. Seth 0’Brien (Sethobrien)

(Image Source: Seth’s TikTok Account)

5.2 million followers, and 157.6 million likes on TikTok, and a Beauty Makeup Boy

One of the most beloved Gen Z TikTok Makeup artists, Seth O’Brien is a ]beauty and makeup enthusiast who is better known for his comedic personality, Seth O’Brien shares beauty and makeup content with tutorials. Seth shares short-form makeup tutorials, transition videos, and often uploads comedy content.

You can also find him talking about his favorite beauty products and sharing his life experiences. If you like lip-syncs then you should know Seth has lip-synced several songs from Drake, Taylor Swift, and Iggy Azalea.

His content combines beauty with personal storytelling, allowing followers to connect with him on a more personal level.

His engaging style makes beauty feel more relatable and accessible to a diverse audience.

Since he started back in 2018, Seth has collaborated with Coco Chanel, Dior, and Baccaratrogue. He also endorses products from Targetactually and Farmacybeauty.

His partnerships with renowned brands like Coco Chanel and Dior reflect his talent and credibility in the field.

These collaborations with prestigious brands not only highlight his skills but also enhance his reputation as a trusted figure in the beauty community.

These collaborations highlight his influence in the beauty industry and showcase his versatility as a makeup artist.

Such partnerships are a testament to his growing impact and recognition within the beauty industry.

So, if you want to improve your makeup game, and follow makeup tutorials, you should consider following Seth. He also spreads feel-good messages on his social media handles. He is the recipient of several online award nominations, including the AVA Digital Awards. He also has an Amazon page where he shares his favorite and must-have products.

Bottom Line

Easy access to the best beauty products and beauty hacks or tutorials from TikTok Makeup Artists can help you improve your makeup skills (easier and quicker). Considering what we learned from these influencers, the only thing that matters for becoming a well-known makeup artist is your drive, and your ability to continuously update yourself with emerging and changing trends.