Top 10 Best Makeup Brands in the World of 2025

It is very unlikely to find a woman who doesn’t love makeup, right? But just as women love makeup, they dislike makeup brands that do not make upto mark products. There are countless brands in the world, all claiming to be the best in the market.

However, not all brands can be on the top. So, are you wondering which brands are really on the top in 2024? If yes, we are going to talk about the 10 best makeup brands in the world in 2024. Most of them were launched in the USA while others have their roots in France or Canada.

Moreover, these brands are not some random brands that got into the market recently. They have a long history and have come a long way while maintaining their quality and name. So, let us find out which brands we are talking about below.

Comparison Table

Here is a table comparing the origin and foundation of the top 10 makeup brands in the world in 2024. In addition to these brands, you can find

Best Lipsticks Brands in the World

here.

1. MAC Cosmetics

Official Website: Mac Cosmetics

Website Link:

m.maccosmetics.com/

Instagram:

ID: @

maccosmetics

Followers: 24.3 Million

Most Popular Products:

• M.A.C Stack Mascara

  The M.A.C Stack Mascara is renowned for its innovative formula that allows for buildable coverage, making it a favorite among makeup enthusiasts.

One of the standout features of the M.A.C Stack Mascara is its ability to provide volume and length for a dramatic lash look.

• M.A.C Retro Matte Lipstick

  The M.A.C Retro Matte Lipstick offers a classic matte finish, which is perfect for those seeking a timeless look.

The M.A.C Retro Matte Lipstick is celebrated for its high pigmentation and long-lasting wear, making it a must-have in any makeup collection.

• M.A.C Prep Plus Prime Lip

  The M.A.C Prep Plus Prime Lip is a favorite for its ability to prepare lips for makeup application.

Offering a smooth and hydrating base, the M.A.C Prep Plus Prime Lip enhances the color and longevity of lip products.

• M.A.C Studio Fix Liquid SPF 15

  The M.A.C Studio Fix Liquid SPF 15 is praised for its long-lasting formula that helps achieve a flawless complexion.

The M.A.C Studio Fix Liquid SPF 15 provides both coverage and sun protection, making it a versatile choice for daily wear.

• M.A.C Studio Fix Powder Plus Foundation

  The M.A.C Studio Fix Powder Plus Foundation is ideal for those seeking buildable coverage in a lightweight powder form.

The M.A.C Studio Fix Powder Plus Foundation offers a convenient way to achieve a matte finish while controlling shine throughout the day.

Mac Cosmetics is an international brand that is $ 1 billion and has over 500 independent stores worldwide. It is easily accessible and you can easily find its foundations, concealers, lip colors, eye makeup products, and primers in any part of the world.

Moreover, it is known for offering a large number of lipsticks in charming shades and textures. Anyone with dark to light skin tones can find the perfect makeup for herself in Mac Cosmetic’s collection.

M.A.C Cosmetics is celebrated for its extensive range of lipsticks, catering to diverse skin tones with various shades and finishes.

2. Maybelline

Official Website: Maybelline New York

Website Link:

www.maybelline.com/

Instagram: Maybelline New York

ID: @

maybelline

Followers: 12.3 Million

Most Popular Products:

• Maybelline Lip Lifter Gloss with Hyaluronic Acid

  Maybelline Lip Lifter Gloss has gained popularity for its smooth application and glossy finish, making it a favorite among makeup enthusiasts.

Maybelline Lip Lifter Gloss is known for its hydrating properties, thanks to the inclusion of hyaluronic acid, which may help enhance lip fullness.

• Maybelline Fit Me Dewy + Smooth Foundation

  Maybelline Fit Me Dewy + Smooth Foundation is celebrated for its blendable texture, which helps achieve a radiant complexion.

Maybelline Fit Me Dewy + Smooth Foundation offers a natural finish that caters to various skin types, potentially providing long-lasting hydration.

• Maybelline Instant Age Rewind Concealer

  Maybelline Instant Age Rewind Concealer features a unique applicator that allows for easy and precise application, enhancing its popularity among users.

Maybelline Instant Age Rewind Concealer is highly regarded for its effective coverage, which may help diminish the appearance of dark circles and imperfections.

• Maybelline Fit Me Blush

  Maybelline Fit Me Blush is popular for its blendable formula that provides a seamless finish, making it a favorite among makeup enthusiasts.

Maybelline Fit Me Blush offers a natural flush of color, enhancing your cheeks while complementing various skin tones.

• Maybelline Great Lash Waterproof Mascara

  Maybelline Great Lash Waterproof Mascara is often praised for its easy application and lasting wear, making it ideal for everyday use.

Maybelline Great Lash Waterproof Mascara is renowned for its ability to add volume and length, all while resisting smudging and running.

• Maybelline Tattoo Studio Gel Pencil Eyeliner

  Maybelline Tattoo Studio Gel Pencil Eyeliner is favored for its smooth application and intense pigmentation, ensuring your eyeliner stays put throughout the day.

Maybelline Tattoo Studio Gel Pencil Eyeliner provides precision and long-lasting wear, perfect for creating both bold and subtle eye looks.

Maybelline is one of the oldest makeup brands that is best known for its Fit Me foundations that will surely fit your skin and make it flawless. Along with foundations, its age rewind concealers are pretty popular.

Maybelline, established for over a century, continues to innovate with products like its Fit Me foundations and age rewind concealers, catering to a wide range of beauty needs.

Additionally, its mascaras, eyeliners, and lipsticks are top-notch. This is also one of the most affordable high-end makeup brands. Also, do not forget to take off the makeup when you sleep because it can affect your eyes badly just as explained in

What Happens if You Sleep with Mascara On

.

3. L’oreal

Official Website: L’Oreal Groupe

Website Link:

www.loreal.com/en/

Instagram: L’Oreal Paris Official

ID: @

lorealparis

Followers: 10.9 Million

Most Popular Products:

• L’Oreal Paris True Match Lumi Healthy Luminous Foundation

  L’Oreal Paris True Match Lumi Healthy Luminous Foundation offers buildable coverage that gives a natural glow, making it a favorite among makeup enthusiasts.

L’Oreal Paris True Match Lumi Healthy Luminous Foundation is celebrated for its ability to provide a radiant finish while matching various skin tones.

• L’Oreal Paris Infallible Full Wear Concealer

  L’Oreal Paris Infallible Full Wear Concealer provides a matte finish that ensures your look stays fresh throughout the day.

L’Oreal Paris Infallible Full Wear Concealer is known for its exceptional coverage and long-lasting formula, ideal for hiding blemishes and imperfections.

• L’Oreal True Match LUMI Glotion Natural Glow Enhancer

  L’Oreal True Match LUMI Glotion Natural Glow Enhancer can be used alone or mixed with foundation for a dewy, luminous look.

L’Oreal True Match LUMI Glotion Natural Glow Enhancer is a popular choice for adding a subtle highlight and enhancing your skin's natural radiance.

• L’Oreal Paris True Match Super-Blendable Pressed Powder

  L’Oreal Paris True Match Super-Blendable Pressed Powder is a favorite among users for its versatile shades that cater to a wide range of skin tones.

L’Oreal Paris True Match Super-Blendable Pressed Powder is known for its ability to blend seamlessly into the skin, providing a natural finish.

• L’Oreal Paris Age Perfect Radiant Satin Blush with Camellia Oil

  L’Oreal Paris Age Perfect Radiant Satin Blush with Camellia Oil features nourishing ingredients that help maintain skin's hydration while adding color.

L’Oreal Paris Age Perfect Radiant Satin Blush with Camellia Oil is designed to enhance cheeks with a radiant glow while being gentle on mature skin.

L’Oreal is not just a makeup brand. You can find high-quality skincare and hair care products in L’Oreal as well. One reason behind the immense popularity of L’Oreal is that even after its birth in Paris, it has embraced all cultures and races worldwide.

Moreover, L’Oreal has over 30 brands of its own and has several popular celebrities behind its back.

L’Oreal is a major player in the beauty industry, with a diverse portfolio of brands catering to various beauty needs and preferences.

4. Estee Lauder

Official Website: Estee Lauder

Website Link:

m.esteelauder.com/

Instagram: Estee Lauder

ID: @

esteelauder

Followers: 4.5 Million

4.5 Million followers showcase the brand's popularity on Instagram, where they engage with beauty enthusiasts worldwide.

Most Popular Products:

• Estee Lauder Double Wear Stay in Place Foundation

  Estee Lauder Double Wear Stay in Place Foundation is a favorite among makeup enthusiasts for its excellent coverage and durability.

Estee Lauder Double Wear Stay in Place Foundation is renowned for its long-lasting formula, providing a flawless finish throughout the day.

• Estee Lauder Pure Color Matte Lipstick

  Estee Lauder Pure Color Matte Lipstick is celebrated for its rich pigmentation and smooth application, perfect for various looks.

Estee Lauder Pure Color Matte Lipstick offers vibrant color with a comfortable matte finish, making it a must-have for any makeup lover.

• Estee Lauder Futurist Aqua Brilliance Watery Glow Primer

• Estee Lauder Bronze Goddess Powder Bronzer

• Estee Lauder Extreme Black Sumptuous Extreme Lash Multiplying Volume Mascara

In 1946, a young businesswoman along with her husband decided to bring innovation in women’s makeup and created Estee Lauder. It started with a few products like Super Rich All Purpose Cream and skin lotions. Now it is a billion-dollar company with multiple products in all categories.

5. Fenty Beauty

Official Website: Fenty Beauty

Website Link:

fentybeauty.com/

Instagram: Fenty Beauty By Rihanna

ID: @

fentybeauty

Followers: 12.9 Million

Most Popular Products:

• Fenty Beauty Hella Thicc Volumizing Mascara

• Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper

• Fenty Icon Velvet Liquid Lipstick

• Fenty Beauty Pro Filter Soft Matte Longwear Foundation

• Fenty Beauty Eaze Drop Blurring Skin Tint

Fenty Beauty is the youngest makeup brand on the list. But it is extremely popular because of Rihanna’s influence and the brand’s focus on makeup for black women. It has over 40 foundation shades.

She worked hard to create the perfect consistency and shades of her products. So, this luxury brand is by women of color and white women alike.

6. NARS Cosmetics

Official Website: Nars Cosmetics

Website Link:

www.narscosmetics.com/

Instagram: Nars Cosmetics

ID: @

narsissist

Followers: 9.7 Million

Most Popular Products:

• Nars Afterglow Sensual Shine Lipstick

• Nars Natural Radiant Longwear Foundation

• Nars Radiant Creamy Concealer

• Nars After Glow Lip Balm

• Nars Soft Matte Advanced Perfecting Powder

• Nars Light Reflecting Setting Powder Pressed

Nars Cosmetics was created by a cosmetic artist and photographer who was well aware of what looks good on human skin. Its products are popular for their highly pigmented formulation and multi-purpose makeup solutions.

The brand started with only 12 lipsticks and now it offers all kinds of lip colors and face makeup products.

7. Bare Minerals

Official Website: bare Minerals

Website Link:

www.bareminerals.com/

Instagram: bareMinerals

ID: @

bareminerals

Follower: 1.2 Million

Most Popular Products:

• Bare Minerals
  
  ORIGINAL Loose Powder Foundation SPF 15
  

• Bare Minerals C
  
  OMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
  

• Bare Minerals
  
  COMPLEXION RESCUE® Brightening Under Eye Concealer SPF 25
  

• Bare Minerals
  
  GEN NUDE® Bronzer® Blush + Bronzer
  

• Bare Minerals
  
  SKINLONGEVITY® Long Life Herb Serum 50 ML
  

Bare Minerals is a clean makeup brand that was founded with a vision of improving skin tone and texture in addition to making it look flawless transiently. So, it provides products with ingredients that work for skin health.

Additionally, its foundations provide buildable coverage and its lipsticks are lightweight and easy to glide.

8. NYX Cosmetics

Official Website: NYX Professional Makeup

Website Link:

www.nyxcosmetics.com/

Instagram: NYX Professional Makeup

ID: @

nyxcosmetics

Followers: 14.5 Million

Most Popular Products:

• NYX Fat Oil Drip

• NYX Butter Gloss Non-Sticky Lip Gloss

• NYX Vivid Matte Black Liquid Liner

• NYX Shine Loud High Shine Lip Color

• NYX Born To Glow Liquid Illuminator

NYX Professional Makeup is for everyone from beginners to professionals because of its premium products and affordable price. This brand is now a subsidiary of L’Oreal and is continuously growing. So, you can find Nyx makeup in more than 70 countries in 2024.

9. Clinique

Official Website: Clinique

Website Link:

m.clinique.com/

Instagram: Clinique

ID: @

clinique

Followers: 3.8 Million

Most Popular Products:

• Clinique Dramatically Different Moisturizing Lotion

• Clinique Almost Lipstick in Black Honey

• Clinique High Impact Mascara

• Clinique Even Better Clinical Serum Foundation SPF 25

• Clinique Stay Matte Sheer Pressed Powder

Although Clinique is known for its skincare products, its makeup products are also exceptional because they combine an element of skincare with cosmetics.

It has a team of chemists, scientists, and dermatologists to formulate its products. Additionally, Clinique produces products for both men and women.

10. Dior

Official Website: Dior Official Website | DIOR

Website Link:

ww.dior.com

Instagram: Dior Beauty Official

ID: @

diorbeauty

Followers: 12.9 Million

Most Popular Products:

• Dior Addict Lip Maximizer

• Dior Forever Skin Glow Clean Radiant Foundation

• Dior Forever Glow Veil Radiance Primer

• Dior Forever Cushion Powder – Mitzah Limited Edition

• Dior Show 10 Couleurs – Miztah Limited Edition

Dior is a popular fashion brand. But with fashion, it provides luxury makeup products at pocket-friendly prices. Its makeup products are made of safe ingredients making them safe for sensitive skin.

In Dior Beauty, you can find enchanting perfumes, blendable foundations, skin-perfecting primers, soft cushion powders, plumping lip colors, and shimmering eye shades.

Conclusion

The top makeup brands in the world that found their way into this list include Mac Cosmetics, Maybelline New York, L’Oreal, Estee Lauder, Fenty Beauty, Nars Cosmetics, bare Mineral, Nyx Cosmetics, Clinique, and Dior Beauty.

There are several other well-known and well-trusted makeup brands as well. However, these are the best as they offer a wide range of makeup products for the face, eyes, and lips. Some of these are luxury brands while others are also superior brands with an affordable price.

So, we hope that one of these brands will become your go-to makeup brand this year.